Applied Business AS/A Level AQA


What you will study
Applied Business enables students to develop a broad understanding of business principles and gives the opportunity to focus on a specific pathway, e.g. Marketing, Human resources, Finance and Management.

Pupils will study six units of work, which will include the following:



Unit 1“Investigating Business”
Students will explore the aims and objectives of Sainsbury’s, the needs of their customers and how these are met through the use of the marketing mix.

Unit 2“People in Business”
Students will use the Trafford Centre in Manchester as a case study to explore the roles and responsibilities of people who work there and the qualities the employer looks for in its employees.

Unit 3“Financial Planning”
In this externally assessed unit, candidates will investigate the different legal types of business and the sources of finance open to them. Pupils will also explore the ways in which businesses plan their finance



Unit 8“Business Planning”
In this portfolio assessed unit, candidates will be given the opportunity to produce a structured business plan for a new product or service of their choice.

Unit 10“Promotional Activities”
Candidates will investigate how both small and large businesses combine promotional activities into a promotional mix and how the choice of promotional mix is vital to the success of a promotion campaign.

Unit 11“The Marketing Environment”
In this externally assesses unit, candidates will explore the ways in which businesses alter their marketing strategies given changes in the marketing environment, recommending and justifying appropriate marketing strategies.

Who is the course for?

The Applied Business course provides candidates with a broad introduction to the business sector and encourages students to develop skills, knowledge and understanding in realistic business contexts.

Entry requirements

Five high grade passes (A*-C) including a Merit at Level 2 in any BTEC subjects.

How you will be assessed

In the first year you will undertake three units of work. Units 1 & 2 are portfolio based while Unit 3 is externally assessed.
In the second year a further three units of work are completed. Units 8 & 10 are portfolio based while Unit 11 is externally assessed.

Progression routes

The qualification allows for a number of progression routes.
• University or college
• Higher education vocational qualifications

Careers in management, human resources, marketing, accountancy, retail and banking.